![]() ![]() Read on to understand why segmentation is important for growth and the types of market segmentation to use to maximize the benefits for your business.įree eBook: How to drive profits with customer segmentation The benefits of market segmentationĬompanies who properly segment their market enjoy significant advantages. Market segments can power your product development cycles by informing how you create product offerings for different segments like men vs. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.īy understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies. Market segmentation is the practice of dividing your target market into approachable groups.
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